산후조리원 인플루언서 마케팅, 의료법·표시광고법 안에서 합법적으로 하는 법

Postpartum care centers (산후조리원) in Korea can run influencer sponsorships legally, but they sit at the intersection of two separate laws that owners often conflate. Medical advertising rules under the Medical Service Act restrict "treatment testimonials" and exaggerated efficacy claims, while the Act on Fair Labeling and Advertising plus the FTC endorsement guidelines require clear disclosure of economic interest (no stealth ads). The way out of the perceived deadlock is to design content around facilities, services, and environment rather than therapeutic outcomes, then layer a clear sponsorship disclosure on top — satisfying both regimes at once. A key threshold is whether the center is a medical institution: standalone centers fall under the Mother and Child Health Act and may not be subject to medical-ad clauses, but hospital-affiliated centers or any claims of recovery/swelling/treatment revive medical-law risk. Infls (operated by Bridzzi) records disclosure duties and prohibited phrasing as contract conditions and routes deliverables through human manager review before posting; Vision auto-review, notification automation, and real-payment escrow integration are beta/planned. This is general information — confirm applicability with the FTC, the law portal, health authorities, and qualified counsel.