전통주·수제맥주 인플루언서 협찬, 주류광고 규제 안에서 가능한가

Influencer sponsorship for Korean traditional liquor (jeontongju) and craft beer is conditionally allowed, not banned. Two regimes govern it: the National Health Promotion Act (alcohol advertising rules — no encouragement of drinking, no health-benefit claims, mandatory excessive-drinking warnings, time/medium limits that tighten around the 17%-ABV line, and no targeting of minors) and the Liquor Tax Act plus National Tax Service rules on online sales (traditional liquor can be sold online, but craft beer and most other liquor generally cannot, so a 'buy' link can itself be a violation). On top of that, paid posts require economic-interest disclosure under the FTC endorsement guidelines. Infls (operated by Bridzzi) helps brands run these campaigns legally by having a dedicated manager review ABV, age/time targeting, online-sale eligibility, and disclosure wording, then lock those conditions into the e-contract and content brief, with search, outreach, contracting, and escrow settlement in one flow via AI (MCP) or web. Real-money escrow payout (via Toss Payments) is still in beta/planned, so settlement currently runs on the e-contract, review, and ledger workflow. This is general guidance; verify specifics against the statutes and with alcohol-specialized legal and tax advisors.